Second course is served

Last week I attended my second FIT summer in the city intensive course. The course covered Fashion Events Planning & PR.

Again with the wonderful instructor Barbara, she gave us a crash course in this side of the industry and what is required to be successful.

We had field trips to AmericanGirl Place, a fantastic concept that through sales & events planning secures clients for up to 12 years! We wondered through two levels of props, used in everything from events at the Hamptons or downtown Manhattan, to fashion photoshoots or televison programmes such as Law & Order. Another great look at a niche business model tacking onto the events planning side of the industry.

Guest speakers included a PR manager Abby from a super parent company that own many mid range clothing brands such as rockawear, candies and badgley mischka, who through many events planning and PR measures are not suffering in the american economy that is currently slowing.

Paula was an assistant/friend to Barbara who was interesting to have as a guest as she had had a very diverse work/career history that had recently headed down the path of events planning. Plus she recommended some great irish pubs in North Bronx!

Another guest was a business partner who recently started a Events Planning/PR company, which was of particular interest to me! It was a young company and so it was great to hear first hand of the struggles and challenges with moving from working for one company to becoming a consultant/freelancer.

Another great experience, it gives me knowledge to go forward in the direction I want to, and gives me many ideas for my future!